Political Marketing Ms . Shruti Garg

Political marketing is a fundamental part of political life. Presidents and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals. Political marketing also attracts public attention and debate. It has become the focus of many movies over the years such as Nayak, Satyagraha, Rajneeti which cover strategy, branding, positioning, crisis management, polling, and raise ethical issues of authenticity, targeting ethnic minorities and gender. Political marketing is evolving. Campaigns now rely on political marketing for success in elections. Without the marketing tactics they employ; their messaging would not be distributed to the voting public. As much as we might like to think we vote based on the policy each candidate puts forward before an election, the votes we (and millions of others) place are shaped by carefully targeted and highly optimized political marketing campaigns. From talk show appearances to direct mail leaflets, a wide variety of techniques are used to influence public opinion of a political party, policy or candidate.